The Amazon & Coldwell Banker Partnership
SoCal President, Jamie Duran and I discuss the new Amazon & Coldwell Banker partnership.Yep! - The largest residential real estate brokerage company in the nation is partnering with the largest online retailer in the world.
DEBBIE: Now tell us a little bit about that smile.
DEBBIE: Yours is great, but I was talking about Amazon.
JAMIE: Oh! That one. It’s incredible – the Amazon deal that we have was a big secret for a while (we had to keep it a secret), but now that it’s revealed, it’s all about bringing together two incredible brands. You know, Amazon has an incredible group of consumers and so do we; and to marry the two is really powerful.
DEBBIE: Today I was reading on Coldwell Banker’s blog about the incredible impressions that happened right after the big announce[ment] and that I think just gives us a much broader client base. I mean, we already have #1 market share in Orange County – and Newport Beach – and Corona del Mar – and Newport Coast. But what this is going to allow us to do is have an even broader reach, not just nationally, but internationally with Amazon. We’re excited.
JAMIE: Yes, it’s a great great branding, not only just for the [agents], but for the consumers. So it’s really drawing in the complete package for agents and consumers so it brings us all together under one really great roof as far as exposure.
DEBBIE: If you’d like to know a little more about what the Amazon offering is, please give me a call.